Velocity Look
Velocity Look
Client
Jason Roy
Industry
Digital Marketing
Service
Brand Identity
Year
2026
Objectives:
Present clothing items clearly while embracing heavy action and blur.
Target an energetic, trend-setting audience with cinematic imagery.
Approach:
We photographed the model in natural, windy outdoor environments using panning camera techniques to emphasize speed.
Urban Vibe is a modern branding and digital design project aimed at redefining the visual identity of Urban Lifestyle Co. The goal was to capture the energy, creativity, and dynamism of city life while appealing to a young, modern audience.